My role
UX/UI Designer / NoCode Developer / eCommerce Manager
Date
October 2022 → December 2024
Project Type
Vintage clothing eCommerce store design and management
Tools
Figma / Notion / Framer / Vinted
Overview
Context
As a vintage clothing enthusiast, I decided to showcase my passion by creating an eCommerce store dedicated to selling secondhand leather jackets. With a particular fondness for vintage leather jackets, I aimed to share this passion with other enthusiasts and create a platform where they could easily find and purchase unique pieces.
Problem statement
Existing online platforms lack a specialized focus on secondhand leather jackets, making it difficult for enthusiasts to easily find and purchase quality pieces. The current process of navigating through various marketplaces is cumbersome and time-consuming.
There is a need for a dedicated eCommerce platform that simplifies the buying experience for enthusiasts and streamlines the selling process for sellers. This platform should prioritize user experience, offering an intuitive interface that showcases curated jackets and facilitates seamless transactions.
By addressing these pain points, I aim to create a successful eCommerce venture that caters to the demand for secondhand leather jackets for vintage fashion enthusiasts.
Solution
The solution I implemented was a minimalist eCommerce storefront that simply displayed the jackets available for purchase. Each jacket was showcased with a brief description and a direct link to my Vinted account, where potential buyers could make their purchase effortlessly.
Managing the site was relatively straightforward, as the eCommerce storefront essentially served as a gateway to my Vinted account. I simply needed to update the jackets available for sale on Vinted, and on the site.
My Role
As the creator of this project, my role involved designing and developing the eCommerce site, as well as managing the logistical aspects of selling the leather jackets. This included selecting the jackets, preparing them for sale, managing transactions on Vinted, and communicating with potential buyers.
Design Process
To design the eCommerce site, I adopted a user-centered approach, inspired by design thinking methodology. The primary goal was to make the purchasing experience as smooth and intuitive as possible. In terms of user interface, I opted for a minimalist and clean design, highlighting the leather jackets and facilitating navigation for users.
1/ User Research
User interviews / Surveys
→ I conducted research to understand the target audience, including enthusiasts of vintage clothing and specifically, leather jackets.
→ Than I gathered insights into their preferences, behaviors, and motivations for purchasing secondhand leather jackets.
→ Finally I Identified pain points and challenges they face when shopping for vintage clothing online.
2/ Define Goals
User personas / User journey mapping
→ I established the primary goal of the eCommerce site: to provide a curated collection of secondhand leather jackets that resonates with vintage fashion enthusiasts.
→ Than I defined objectives related to increasing sales, enhancing user engagement, and fostering a sense of community among enthusiasts.
3/ Information Architecture
Site mapping / User flows / Wireframing
→ Than I conceived an easy navigation with clear menu options and filters to help users quickly find the jackets they're interested in.
→ Finally I created wireframes to outline the layout and functionality of key pages, such as the homepage, product listings, and checkout process through Vinted.
4/ Visual Design
Brand design / Prototyping / Responsiveness
→ I designed the visual and brand elements of the site to evoke a vintage aesthetic, with a focus on high-quality imagery, typography, and color.
→ I made sure that the design reflects the unique character and charm of the secondhand leather jackets being sold.
→ Than I prototyped interactive features, such as image galleries, product zoom to simulate the user experience.
→ Finally I optimized the site for responsiveness across various devices and screen sizes, ensuring a seamless experience for users on desktops, tablets, and smartphones.
5/ No Code Development
Figma to Framer / Accessibility
→ I translated the visual design into code using the front-end development technology Framer, a powerful no code software that perfectly fits with Figma.
→ Than I implemented UI elements that enhance the user experience, such as intuitive navigation menus, visually appealing product listings, zoom and gallery features, and clear calls to action.
→ Finally I made sure that the site meets accessibility standards to accommodate users with disabilities.
6/ Testing and Iteration
Usability testing / Feedback
→ I conducted usability testing with target users to identify any usability issues, navigation challenges, or areas for improvement.
→Than I gathered feedback from users and stakeholders to iterate on the design and address any concerns or suggestions.
7/ Launch and Optimization
Framer environment / Metrics / Feedback
→ I deployed the eCommerce site to the live Framer environment, than I could monitor its performance, including user engagement, and site traffic.
→ I continuously refined the site based on user feedback, metrics and testing results to enhance the overall user and sale experience.
Reflexions
Outcomes
This project was an enriching experience in many ways. Professionally, it allowed me to develop my skills in UX/UI design and e-commerce project management. By selling over 1000 secondhand leather jackets, I was able to see the potential of this market and refine my online selling strategy.
On a personal level, this project also allowed me to reconcile my passion for vintage clothing with my skills in design and entrepreneurship. It was rewarding to see leather jacket enthusiasts appreciate the pieces I had carefully selected and prepared.
Takeaway
In conclusion, this project not only helped me achieve my business goals, but it also allowed me to explore my passion in a creative and entrepreneurial way. I am grateful for this experience and look forward to continuing to explore new opportunities in the design and online commerce field.
